The Christmas Chronicles 2 x Netflix - Holiday Gift Giving Truck

Wrapping Up The Holidays

To create excitement about the release of The Christmas Chronicles 2 on Netflix, we spread holiday cheer to houses – and presents – everywhere. We created gift wrap kits featuring custom-designed CC2-themed wrapping paper, bows, labels and more, providing gift-givers with everything they needed to wrap the most festive Christmas gift – Christmas Chronicles style! 

Since Santa’s sleigh was booked, we designed and produced a truck to serve as a distribution vehicle, filled it with the gift wrap kits and treated consumers to the surprise and delight in high traffic locations in Dallas and Los Angeles. 

We partnered with local businesses to promote the truck’s location, and over the course of two pre-Christmas weekends distributed thousands of gift wrap kits and CC2-themed premiums.

To further spread holiday joy, we supported the @ChristmasChronicles social media giveaway, shipping ten thousand kits around the world to the first followers to sign up for them.

 
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22,000

Holiday Gift Bags Distributed

2,000

Premiums Distributed

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