Lincoln x American Forest Foundation
Lincoln Togetherness Tree

Coming Together & Shining Brighter

To bring people together for something good during the holiday season, we partnered with Lincoln and the American Forest Foundation to make the world a little bit brighter and a little bit greener.

We designed, created and installed the ultimate Christmas Tree at New York’s Pier 17, featuring custom Lincoln ornaments and a light show truly worthy of an Instagram post. For the two weeks that the tree was up, Lincoln donated a dollar for every photo posted to social media that featured the #LincolnTogethernessTree hashtag, donating all funds to the American Forest Foundation and resulting in 25,000 trees planted in US forests.

To showcase this amazing effort, we captured behind-the-scenes content before and throughout the activation to be shared on @Lincoln, @AmericanForests and brand partners’ social media pages, including that of Lincoln ambassador Matthew McConaughey.