Schwarzkopf: National Blonde Day

Blondes Really Do Have More Fun

Schwarzkopf is the industry leader when it comes to blonde innovation, so we brought them to The Grove in Los Angeles to celebrate National Blonde Day, making the holiday ownable to the hair color brand.

Hosted in partnership with Margaret Josephs - the iconic blonde and Real Housewives of New Jersey cast member - the event included a fireside chat with Margaret and her trendsetting hair stylist Julius Michael, talking all things blonde and RHNJ.

The one-of-a-kind pop-up invited blondes (and those who are blonde on the inside!) to enjoy blonde-inspired moments. We featured The Schwarzkopf Hairstream, giving guests the opportunity for professional hair consultations with Schwarzkopf stylists; we encouraged guests to explore product; we tantalised taste buds with blondies and a zero proof blonde espresso martini; offered multiple photo moments; and treated guests to a color analysis session so they could have all the tools to feel like their best selves.

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