NBC: The Voice Experience

I Want You

We celebrated the Season 26 launch of NBC's The Voice with a two-day activation at The Grove in Los Angeles. The Voice Experience gave fans the opportunity to engage with the show and served as an incredible promotional opportunity, creating excitement surrounding the season’s superstar coach panel and generating buzz about the new season.

Fans were invited to to test their coaching skills in one of the actual chairs from the show, practice their contestant walkout on the Stage 30 catwalk video experience, take a photo in a 1964 impala convertible (just like Snoop’s!) and more.

As a thank you to the show’s die-hard fans, we also created limited-edition giveaways to gift every attendee, including branded keychains, custom “I Want You” hats featuring a coaches’ logo, branded mini speakers and socks distributed through a claw machine game, and delicious branded treats including popcorn and chocolates.

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7,524

Total Giveaways Distributed

4,905

Total Throughput

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