VS PINK: Fall Campus Programming

Back To Campus

To drive brand heat and excitement among collegiate women, we hosted PINK fall pop ups on three key college campuses, giving students everything they needed to celebrate being back at school.

Each event was hosted by a buzzy alumna influencer - Rachel Motley at Howard University, Beth Anne Brice at University of Georgia and Ellie Thumann at University of Arizona - creating a draw for the students (and amazing social content)!

Activating in high-traffic, on-campus locations, we designed and produced a custom built pop up shop featuring photo-worthy, dorm-inspired product display walls and decor.

We kicked off each event with a private preview dedicated to the host and select on-campus influencers to drive buzz, then opened the event to all students - and there were thousands of them!

Attendees were treated to a custom airbrush t-shirt station, gifted must-have giveaways & treats, and were invited to engage with the influencer and shop the latest collection - including an influencer-selected edit.

unnamed (16).jpg
unnamed (25).jpg
unnamed (23).jpg
unnamed (28).jpg
unnamed (29).jpg
unnamed (26).jpg
unnamed (17).jpg
unnamed (27).jpg

Follow our journey.

BIG NEWS! 🎉 We’re beyond thrilled to announce that 3CS has been named among the Most Innovative Marketing Agencies of the Year by Chief Marketer! 🏆 This honor is a testament to the creativity, dedication, and passion that fuels everything we
We kicked off the holiday season in style with @larocheposay, celebrating with a spectacular event at the Scenic Arts Building at Sony Pictures Studios. The historic venue was transformed into a dazzling winter wonderland, where the timeless elegance
We are thrilled to have been awarded two @clioawards for our @hulu Animayhem Factory Tour activation during San Diego @comic_con. With our partners @campfire_agency, this is the second year we have brought the ‘Hulu Animayhem’ brand to
We’re excited to share that @hulu, our incredible client, won multiple GEMA awards for our work on Hulu Animayhem: Enter the 2nd Dimension at San Diego Comic Con in 2023. The awards included winning gold in the Experiential Activation For
We celebrated the grand opening of @cambriadenver last week, bringing to life the vibrant and art-focused community of the River North Art District where the property is located. From a live art installation by @chrishaven – whose work is feat
What a fantastic finale! Our third and final fall pop up with @VSPINK was a total hit at The University of Arizona! 🎉 We were thrilled to have @UArizona alum, PINK model, and mental health advocate @EllieThumann join us to host the event back on h
We hit the road again this weekend with @vspink – this time, going to The University of Georgia! We partnered with @UGAvolleyball and hosted a pop up during the women’s volleyball game vs. Clemson. Influencer host @bethanne_brice showcas
We’re bringing PINK pop-ups to campus and officially kicked off the tour with Howard University! @therealrjm – a proud @howard1867 alumna – was our host for the day, showcasing her fall favorites and engaging with students. Everyone
Previous

Disney: Star Wars Mailer