VS PINK: Fall Campus Programming

Back To Campus

To drive brand heat and excitement among collegiate women, we hosted PINK fall pop ups on three key college campuses, giving students everything they needed to celebrate being back at school.

Each event was hosted by a buzzy alumna influencer - Rachel Motley at Howard University, Beth Anne Brice at University of Georgia and Ellie Thumann at University of Arizona - creating a draw for the students (and amazing social content)!

Activating in high-traffic, on-campus locations, we designed and produced a custom built pop up shop featuring photo-worthy, dorm-inspired product display walls and decor.

We kicked off each event with a private preview dedicated to the host and select on-campus influencers to drive buzz, then opened the event to all students - and there were thousands of them!

Attendees were treated to a custom airbrush t-shirt station, gifted must-have giveaways & treats, and were invited to engage with the influencer and shop the latest collection - including an influencer-selected edit.

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Follow our journey.

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