IWC Schaffhausen: Rodeo Drive Boutique Reopening

Engineering Beyond Time

We celebrated the grand reopening of the IWC Schaffhausen boutique on Rodeo Drive, inviting clients and VIPs for an intimate celebration featuring limited edition timepieces, specialty cocktails by Lobos 1707 and the ultimate sushi bar from Nobu.

After undergoing a complete renovation, the boutique reopening event highlighted the heritage exhibition display, the lifestyle and custom studio and the in house watch spa service at the loft-style space.

As a special tribute to the Pilot’s Watch, the reopening also featured a full display of historical timepieces from the collection, creating excitement surrounding the Swiss luxury watch manufacturer’s past, present and future,.

Attendees included Aaron Paul & Lauren Paul, Casey Affleck, Damson Idris, Greg Lauren & Elizabeth Berkley, Raymond Lee, Simu Liu & Allison Hsu, Tim Chung & more.

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