IWC Schaffhausen: Newbury Street Boutique Opening

156 Years In The Making

We celebrated the grand opening of the IWC Schaffhausen boutique on Newbury Street in Boston, inviting clients, press and VIPs for a cocktail party to welcome the brand to the home city of its founder.

In 1868, the watchmaker’s founder emigrated from Boston to Switzerland and established the International Watch Company in Schaffhausen as one of the first industrialized manufacturers. 156 years later, the business is back and received quite the welcome.

The event featured a museum-quality heritage watch display, an engaging experience with the brand’s North America watchmaker, along with a DJ & delicious bites.

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75

VIP Attendees

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