Hulu Animayhem Factory

San Diego Comic-Con 2024

For the second year in a row, we were tasked with conceptualizing and executing a San Diego Comic-Con activation that celebrates the Hulu portfolio of animated shows and their passionate fans, some who have been waiting decades to have personal experiences inside their favorite animated worlds.

The Animayhem Factory – a unifying, expansive, nearly 200 foot long Rube Goldbergian environment of gears, gizmos and conveyors – provided a perpetual sense of motion as fans embarked on their factory tour.

Each of ten shows occupied a separate area of the factory replete with physical, digital and physi-digital games, interactions and prizes that captured the essence of each show as well as the spirit of the overarching Animayhem brand.

Key Fan Moments:

A celebration of 25 years of Family Guy cutaway gags where fans could play with props that triggered their favorite “cutaway” gag clips.
A moment with Roger the Alien from American Dad, who is begging people to put his extraterrestrial organs back together.
A chance for The Simpsons fans to taste Lard Lad donuts (just like Homer!), and for Futurama fans to guzzle slurm as they bow before the Slurm Queen.
The opportunity to dance alongside the Belcher family from Bob’s Burgers and be integrated into their cartoon world.

Fans of ten shows cross-pollinated, played together, shared together and basked in the hilarity and chaos they could only find in the Anamayhem factory. Voted by fans as the best offsite of SDCC 2024!

Creative Agency: Campfire