Disney+ The Proud Family Takeover

Louder and Prouder

To celebrate the premiere of The Proud Family: Louder and Prouder on Disney+ and to draw attention to the “Celebrate Black Stories” collection, we partnered with Sip & Sonder, a trendy, Black woman-owned coffee shop and roastery in Inglewood.

The partnership featured a full café takeover, including a recreation of the Proud’s living room – even including Puff the pup – along with a branded exterior takeover, interior signage & graphics, and a custom themed “Penny Pink” beverage, which was one of the top five beverages sold during the takeover.

Consumers also received their beverages and pastries in branded cups and pastry bags, and as a final touch, were treated to branded Disney+ buttons featuring Black characters, including Antonio from Encanto, Princess Tiana from Princess & the Frog, and more.