Craig’s x Chamberlain Coffee Coachella Pop Up
Cold Brew Ice Cream, Please
In partnership with Autumn Communications, we celebrated the collaboration between Craig’s Vegan Ice Cream and Chamberlain Coffee, treating festival goers to the ultimate frozen dessert at Coachella - a dairy free, cold brew coffee flavored ice cream.
Festival attendees had the opportunity to purchase the ice cream at two VIP locations, including from a custom-fabricated ice cream cart featuring the beloved Chamberlain Coffee Characters.
YouTube star and Chamberlain Coffee owner Emma Chamberlain visited the cart, creating social media buzz & excitement surrounding the collaboration and the activation, and encouraging everyone to enjoy the cold, caffeinated treat.
3,000+
Ice Creams Served
$34,000+
Sales