Apple TV+ The Ted Lasso Believe Fan Experience

Football Is Life

We celebrated the season two launch of the Apple TV+ hit Ted Lasso with a three day activation, engaging with super fans in three locations throughout Southern California.

In true football spirit (and by football, we mean soccer), we sponsored a Los Angeles Football Club game, kicking off the tour with an immersive tailgate event, Biscuits with the Boss, photo moments, freestyle soccer performers, a visit from talent and more.

Anchored by a custom branded double-decker Believe Bus, we brought the show to life through custom fabrication - recreating the character’s favorite bar, and building the iconic AFC Richmond bleachers – giving attendees a chance to feel like part of the AFC Richmond fan club and creating engaging moments for consumers to interact with the show and its talent.

Creative Agency: Campfire

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6,000+

Attendees

262M+

PR Impressions

122,000+

Location & Bus Drive By Impressions

51,000+

Swag Distributed

Follow our journey.

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