SDCC 2023: WE’RE FLYING OUR GEEK FLAG TO THE TOP EIGHT COMIC-CON ACTIVATIONS

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale activations, like HBO and Netflix, were absent—but none of it stopped superfans from showing up en masse in their best cosplay. Approximately 150,000 people were in attendance at the mega fan-con, this year July 20-23, and brands from Hulu to Universal to NBC were waiting just outside the convention center to plunge them into the content, characters and worlds they love the most (even the elevators were immersive). Here’s what went down on the ground.

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